![]() ![]() The website designer or developer determines which sizes, styles, and weights of Gotham web fonts are to be used for the website’s standard content, page title, headings, links, etc. Gotham fonts are owned by Hoefler and Company (website ). ![]() University Communications (Comms) has purchased a license to use the Gotham fonts, allowing the entire MSU community to use the fonts free of charge in any websites containing university content. The MSU Brand website explains why MSU’s primary fonts were chosen and lists acceptable font substitutions. Gotham is the primary typeface selected for MSU websites. Weight is the thickness of the characters (light, regular, bold, black) in relation to their height.Įxample of a font: Courier 12px normal boldĪ font family is a collection of all font size and style combinations of a typeface. Style is the vertical angle of the characters (normal, italics). ![]() Typeface is the design of the letters and characters, including shape, stroke weight, serifs, length of ascenders and descenders, and other characteristics that make the typeface recognizable.Ī font is a digital representation of a typeface in one size, one style, and one weight. 5.1 Overview of Gotham Fonts 5.1.1 Typeface and Fonts ![]()
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